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Travel Internet Marketing Update
SEPTEMBER | 07
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This newsletter is an exclusive benefit of membership in HSMAI and participation in the Travel Internet Marketing Organization Special Interest Group
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Featured Event
HSMAI Travel Internet Marketing Strategy Conference (at HEDNA)
6 December 2007 Phoenix, AZ HSMAI’s Travel Internet Marketing Strategy Conference is a conference designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing. HSMAI's Internet Marketing Strategy Conference will take place in conjunction with the annual HEDNA Conference. 
Articles and Links
New HSMAI Report Predicts Dramatic Changes In Marketing Discipline As Result Of Consumers' Use Of Social Media
Internet Marketing and Distribution Trends Impacting the Hospitality Industry from 2007-2010 | By Max Starkov and Jason Price
Managing Your Hotel’s Online Reputation Takes Time and a Real Commitment | By Richard Walsh, Vice President, Lodging Interactive
Behavioral Advertising on Target... to Explode Online | eMarketer reports
 HITEC 2007 | Interview With Peter Starks | Discusses HSMAI University Revenue Management Courses
American Travel Patterns Bode Well For Online Travel
Sheep 2.0, Wool in Scottsdale creates a Social Media Phenomenon | By Patricia Brusha
 Online Travel and Demographics | eMarketer.com
Trends in European Internet Distribution of Travel and Tourism Services By Carl H. Marcussen
Keyword Confusion | By Peter M. Ripin
A Reservation, But No Room | MSNBC.com
New Choice Hotels Online Video Contest Gives One Lucky Winner a Shot at Their 15 Seconds of Fame
When Online Bookings Go Bad . . . | Chicagotribune.com
Las Vegas Sands Sues Expedia | Hotelmarketing.com
Press Releases
Amadeus and Sabre Holdings Announce the Launch of Moneydirect
InterContinental Hotels Group in Second Life
Small Luxury Hotels of the World Launches Interactive Development Website
Vantage Hospitality Group Appoints New Director of Online Distribution Development
TIG Global Targets DMOs with New Business Development Team
Pegasus Solutions, Inc. Introduces the Next Generation of its Hospitality Technology Platform, RezView® NG
New Online Competitive Intelligence Tool Enables Hotels to See Themselves as Consumers Do
Screen Pilot Launches GoTrip.mobi – Direct To Consumer Mobile Marketing Tool for Hotels
Online Revealed Canada announces 6 regional Education Exchanges
Open Hospitality Signs Preferred Partnership Agreement With Leonardo Media
TravelCLICK Acquires Blue Square Studios, Bringing Groundbreaking Internet Marketing Technology to Hotels
Featured Download
 Hitwise Monthly Travel Category Report - June 2007
Traffic Distribution Analysis38.40% of all visits to the online 'Travel' industry went to the top 10 websites for the month of June, 2007. 48.00% went to the top 20 websites and 69.72% went to the top 100 websites.
Interact | Suggest Content
Feel free to suggest contents for the next edition of this newsletter. Your contribution is highly appreciated!
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Featured Column
A message from Karmela Gaffney and Jim Zito...
We’re excited that the HSMAI Travel Internet Marketing Special Interest Group now has nearly 900 members! We hope to see you at our December 6, 2007 Strategy Conference in Phoenix immediately following the HEDNA conference. HSMAI’s new report on Social Media will be a highlight of the conference as well as a keynote address from the Chief Marketing Office of YouTube, Suzie Reider. Register now to be there.
Featured Book
 The Travel Marketer’s Guide to Social Media and Social Networking (HSMAI)
By Cindy Estis Green
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
Events
Top Resa 2007
27 - 29 September 2007 Deauville, France
8 - 10 October 2007 Lausanne, Switzerland
17 - 19 October 2007 San Francisco, CA
17 - 18 October 2007 Mumbai, India
23 - 24 October 2007 Berlin, Germany
5 - 6 November 2007 Prague, Czech Republic
eConnect
eConnect is a one-stop portal to global information and resources on hospitality sales and
marketing topics. eConnect is a service provided by the HSMAI Foundation through its Corporate
Membership program, to create a repository for information on and research into today's most
important industry issues. Many of eConnect's resources are available exclusively to HSMAI
members. The site's resources are organized into six key subject areas.
HSMAI Career Center
 Post Jobs
Search Open Positions
Career Development
In an effort to assist members in attracting new talent to the hospitality sales and marketing profession,
and in filling open positions, HSMAI has joined the Marketing Career Network (MCN) to enhance the HSMAI
Career Center. The MCN is an alliance of trade and professional associations with a combined registered
membership of over 100,000 marketing, advertising and sales professionals with reach to over 750,000
industry practitioners. The MCN includes a searchable resume database of more than 21,000 resumes.
Members can now post open positions that will automatically be listed on all MCN Partner Career Centers at
no extra charge. In addition HSMAI members now have access to exclusive Career Development resources, such
as resume critique and career coaching services in the HSMAI Career Center.
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 Blog on travel: Decrypting the Online Travel Industry and Travel 2.0
New spanish travel aggregator Minube.com launched today!
US government forces a European airline to stop flying to Cuba
Introduction to Flight Reviews: 7 hours stuck in a Delta Airline airplane
500 feedburner readers and good SEO results!
Loic Le Meur interviews the CEO of Trivop
More RSS Feeds on eConnect
New eConnect RSS Feeds now available!
 Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily
news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research
and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS)
that are updated throughout the day from Business Journals as well as the top hospitality industry and
consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the
list of available feeds. Click here to learn more...
Featured HSMAI University Programs
HSMAI University programs for 2007 are aligned with HSMAI's Special Interest Groups to offer specialized content
to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and
resort marketing. Every aspect of the content and support material included in the HSMAI University program has
been specifically designed and developed for those involved in sales and marketing, including an inventory of
subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations
conducted "live" via the web with audio conference linkage. SPECIAL HSMAI UNIVERSITY PROGRAMS WITH PETER STARKS
The seminars are "one-of-a-kind" computer simulation experiences for hospitality executives in sales and marketing, revenue management, and any executive with revenue responsibility. Space is limited in these programs and we expect to sell out soon, so please register today. Business Acumen for Business Results:
- September 19, 20, and 21Revenue Management For Business Results:
- September 22 and 23
» Click Here to view a demonstration of this program «
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.
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