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Sales & Marketing Faculty
JUNE | 07
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This newsletter is an exclusive benefit of membership in HSMAI and participation in the Sales & Marketing Faculty Special Interest Group
Featured Event
HSMAI Revenue Management Strategy Conference
Articles and Links
Reliance On Technology, Consumer Influence Were Driving Force At 7th Annual Resort Management Conference
 Understanding hospitality graduate expectations is key | caterersearch.com
'Green and luxurious' Hotel Ezra Cornell wows guests with food both innovative and sustainable
‘Attracting The Multi-billion Dollar Smerf Market’ Revealed In Spring Issue Of HSMAI Marketing Review
HSMAI Fuels Development Of Revenue Management Discipline With Popular Strategy Conference, SIG Activities
HSMAI Foundation Board Launches Restructured Foundation With Renewed Focus On Research, Education, Scholarships
 Cornell Hotel School Names Three Winners of Hospitality Innovator Award
Cornell Quarterly Article Says: Make Sure Your Service Fulfills Your Restaurant's Promise
President Bush Invites Marriott to Share Success of English Learning Program
Cornell Study Finds Restaurateurs Are Leaving Money on the Table
Cornell Study Analyzes Hotel Union Negotiating Comeback and Card-check Organizing Strategy
Press Releases
Educational Institute Training Content Now Available on iPod®
The Emirates Academy Of Hospitality Management Honours Top Students
Dusit and Labor Ministry Join Hands on Internship Hospitality Program
eCornell Launches Online Certificate Program in Hotel Revenue Management with Cornell University’s School of Hotel Administration
CapEx 2007 Presents Latest Information on Capital Expenditures Trends
For the 5th year in a row IMHI Ranked N° 1 among Hotel and Tourism Post Graduate Degrees in France
Cornell Study: Coworker Support Is Vital to Restaurant Guest Satisfaction
Featured Download
 Insider Guide | Climate Change And Tourism | A Guide For Managers
With the debate on climate change escalating and the increasing media attention on aviation, it’s never been so important for you to understand the key issues and ensure your company is taking action. This guide has been written to help you do this. There Is Now Widespread Scientific Consensus That Man, Principally Through The Use Of Fossil Fuels (coal, Oil And Gas, The Burning Of Which Emits Co2), Is Contributing Significantly To Global Warming.
Interact | Suggest Content
Feel free to suggest contents for the next edition of this newsletter. Your contribution is highly appreciated!
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Featured Column
 Chairman’s Message: “Vision to Reality!” | By Dr. Thomas F. Cannon
The more planning one does the more likelihood of success. After more than a year of crafting and fine tuning our strategic intentions, the Sales & Marketing Faculty Special Interest Group is beginning to realize substantive results. The SIG’s website is truly becoming a one stop resource for faculty. With just a “click”, you can access sample course syllabi, available sales and marketing textbooks, possible classroom speakers, best practices including classroom projects and assignments, access to research data bases and even tips on how to set up a collegiate chapter on your campus. Plus, we’ll be adding even more in the months ahead including a special SIG community communication vehicle.
Featured Book
 Segmentation Strategies for Hospitality Managers
By Ronald M. Morritt
Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really counts—the bottom line. Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks out there, this book persistently focuses specifically on segmentation and positioning strategies.
Events
1st Hospitality & Leisure: Business Advances and Applied Research Conference
5 - 6 July 2007 Lausanne, Switzerland
Visit HSMAI representatives at
Booth # 322!
25 - 29 July 2007 Dallas, TX
29 - 31 July 2007 Montreal, Canada
30 July - 11 August 2007
EHL Alumni Homecoming
7 - 9 September 2007 Lausanne, Switzerland
4 - 6 October 2007 Charleston, SC
16 - 21 October 2007 Jesolo Lido, Italy
25 - 27 October 2007 Leeds, United Kingdom
eConnect
eConnect is a one-stop portal to global information and resources on hospitality sales and
marketing topics. eConnect is a service provided by the HSMAI Foundation through its Corporate
Membership program, to create a repository for information on and research into today's most
important industry issues. Many of eConnect's resources are available exclusively to HSMAI
members. The site's resources are organized into six key subject areas.
HSMAI Career Center
 Post Jobs
Search Open Positions
Career Development
In an effort to assist members in attracting new talent to the hospitality sales and marketing profession,
and in filling open positions, HSMAI has joined the Marketing Career Network (MCN) to enhance the HSMAI
Career Center. The MCN is an alliance of trade and professional associations with a combined registered
membership of over 100,000 marketing, advertising and sales professionals with reach to over 750,000
industry practitioners. The MCN includes a searchable resume database of more than 21,000 resumes.
Members can now post open positions that will automatically be listed on all MCN Partner Career Centers at
no extra charge. In addition HSMAI members now have access to exclusive Career Development resources, such
as resume critique and career coaching services in the HSMAI Career Center.
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 HVS Library
2007 NYU Conference Presentation
Steve Rushmore\'s annual presentation on Hotel Valuation and Transaction Trends for the U.S. Lodging Industry
2007 Manhattan Hotel Market Overview
HVS International and New York University\'s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, recently completed the 2007 Manhattan Hotel Market Overview.
Morocco Country Snapshot
This Country Snapshot provides an overview of the recent historic hotel performance in Morocco together with research on new supply. This article and the research for it was completed in April 2007.
The New Standard in "Employee Incentive" Surveys: A Case Study of HVS
Adding scaling mathematics to traditional incentive surveys gives organizations a new competitive edge. Employers can now discover what incentives matter most to employees and which ones correlate with short-term versus long-term employee motivation.
Canadian Occupancy, ADR, RevPAR - week ending May 26, 2007
Week of May 20, 2007 to May 26, 2007
More RSS Feeds on eConnect
New eConnect RSS Feeds now available!
 Stay on top of what's happening in your city and the industry. As an HSMAI member, you can now customize your eConnect news and information to include daily
news from your choice of more than 40 city Business Journals. The HSMAI Foundation's eConnect research
and resource site now gives you the choice of adding news feeds (via Real Simple Syndication, or RSS)
that are updated throughout the day from Business Journals as well as the top hospitality industry and
consumer publications. Just click here, log in to eConnect if you aren't already, and choose from the
list of available feeds. Click here to learn more...
Featured HSMAI University Programs
HSMAI University programs for 2007 are aligned with HSMAI's Special Interest Groups to offer specialized content
to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and
resort marketing. Every aspect of the content and support material included in the HSMAI University program has
been specifically designed and developed for those involved in sales and marketing, including an inventory of
subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations
conducted "live" via the web with audio conference linkage. SPECIAL HSMAI UNIVERSITY PROGRAMS WITH PETER STARKS
The seminars are "one-of-a-kind" computer simulation experiences for hospitality executives in sales and marketing, revenue management, and any executive with revenue responsibility. Business Acumen for Business Results:
- September 19, 20, and 21Revenue Management For Business Results:
- September 22 and 23Upcoming 2007 Webinars
- June 8: Creating a Competitive Advantage: Essential Leadership Skills - Four-Part Webinar Series with Cindy Novotny HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.
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