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Sales & Marketing Faculty
FEBRUARY | 08
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This newsletter is an exclusive benefit of membership in HSMAI and participation in the Sales & Marketing Faculty Special Interest Group
Featured Event
2008 International CHRIE Conference And Exposition
30 - 2 August 2008 Atlanta, GA All members are invited to join I-CHRIE as we experience 'Welcoming a New Era to Hospitality Education' in Atlanta, Georgia USA from July 30 to August 2, 2008 at the Renaissance Waverly Hotel. The 2008 conference will be filled with informative presentations, the latest in educational research, exciting displays at the I-CHRIE Marketplace Expo and lots of networking opportunities for members and guests to reconnect with industry colleagues. Don’t miss out on all the opportunities and excitement, register today!
Articles and Links
Cornell Study: Employees Must Rebuild Networks after Downsizing
 US$2.8 Billion Hospitality Hub To Bring 16 International Educational Institutions To Ras Al Khaimah (UAE)
Cornell Roundtable: Flexible Compensation May Conflict with Labor Laws
 Hotel Schools Are In With Inn Crowd | usatoday.com
Cornell Study Finds Customers View Restaurant Reservations as "Firm Commitment"
New Edition of EI’s Managing Housekeeping Operations Textbook Provides Wealth of New Information for Managing Vital Department
Cornell Study Explains Electronic Explosion in Packaged Travel
Change v. Experience: Dilemma Facing Presidential Candidates and Hoteliers | By David M. Brudney
There are two things people want more than sex and money... recognition and praise ! | By Bert van Walbeek
Press Releases
Chef Michel Roux Brings A Taste Of France To Cornell
Thomas Ward named director of Cornell’s Leland and Mary Pillsbury Institute for Hospitality Entrepreneurship
AH&LEF Disburses A Record $1 Million Through 2007 Programs
Lausanne Hospitality School and Champagne Laurent-Perrier sign a partnership agreement
Call To Action For Caribbean Hospitality Employees, Professors, And Students
PolyU hosted the First International Forum on Tourism Education and the Fourth China Tourism Forum
Paul Howard Named Director of Hospitality Industry Relations at Penn State School of Hospitality Management
The ISPA Foundation’s Mary Tabacchi Scholarship Is Now Available For Students
PolyU introduced the Hong Kong Tourism Demand Forecasting System
Shaner Hotels Announces Hollowell Scholarship for University of Delaware HRIM Department
Singapore Tourism Board announces endowment of distinguished professorship in Asian Hospitality
Cornell University Hotel School Students Bridge Academic Theory and Practical Application With New Business
Featured Download
 A Ten-Year Investment Analysis Of Hotels | By Elaine Sahlins | HVS
In the past three to five years, until a few months ago, hotel prices and transactions were accelerating at a remarkable rate. During this period of industry recovery, savvy buyers and sellers were poised to secure assets as revenues and income increased and cap rates declined. This robust investment environment was not unique to hotels; private equity funds, REITs, and other investors actively sought out all types of property including office buildings, shopping center, and residential projects.
Interact | Suggest Content
Feel free to suggest contents for the next edition of this newsletter. Your contribution is highly appreciated!
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Featured Column
 Good Things Are Happening! | by Dr. Thomas F. Cannon
Adding value to your SIG membership has been the focus of your Advisory Board. A research symposium is being planned with a HSMAI SIG conference later this year, so watch for a 'Call for Papers.' A new applied research journal is being reviewed by the HSMAI Foundation. A more user friendly SIG web site redesign will include content expansion. The Advisory Board’s first annual strategic planning meeting will take place after the Leadership Conference in March. An exciting on-line community will soon allow you to communicate with participating Faculty SIG and professional HSMAI members worldwide! If you’re interested in serving on the Board just email me at thomas.cannon@utsa.edu. Your ideas and energy are always welcomed
NEW! HSMAI is offering a prestigious new professional certification, the CHBA - Certified in Hospitality Business Acumen. Pre-qualification requirements include experience in the industry as well as a certificate of completion of these two unique training courses offered by HSMAI University and Lynn University, "Managing Business Results" and "Managing Revenue." Click Here for more information.
Featured Book
 The Travel Marketer’s Guide to Social Media and Social Networks
By Cindy Estis Green
The report was researched and written by renowned industry author Cindy Estis Green, managing partner of The Estis Group, as is being published in September by the HSMAI Foundation and The Travel Industry Association. For the report, Estis interviewed travel executives, vendors, and experts from various social media sites. Additionally, executives from non-travel industries that have a strong background in the use of social media were interviewed. Case studies and results from travel executive polls are also featured.
Events
75th Semi-Annual CHART Hospitality Training Conference
1 - 4 March 2008 Minneapolis, MN
7 March 2008 Lausanne, Switzerland
3 - 6 April 2008 Ithaca, NY
12 April 2008 Houston, TX
23 - 27 April 2008 Antalya, Turkey
18 - 20 May 2008 Washington, DC
21 - 25 May 2008 Perth , Australia
9 - 19 June 2008 Ithaca, NY
eConnect
eConnect is a one-stop portal to global information and resources on hospitality sales and
marketing topics. eConnect is a service provided by the HSMAI Foundation through its Corporate
Membership program, to create a repository for information on and research into today's most
important industry issues. Many of eConnect's resources are available exclusively to HSMAI
members. The site's resources are organized into six key subject areas.
HSMAI Career Center
 Post Jobs
Search Open Positions
Career Development
In an effort to assist members in attracting new talent to the hospitality sales and marketing profession,
and in filling open positions, HSMAI has joined the Marketing Career Network (MCN) to enhance the HSMAI
Career Center. The MCN is an alliance of trade and professional associations with a combined registered
membership of over 100,000 marketing, advertising and sales professionals with reach to over 750,000
industry practitioners. The MCN includes a searchable resume database of more than 21,000 resumes.
Members can now post open positions that will automatically be listed on all MCN Partner Career Centers at
no extra charge. In addition HSMAI members now have access to exclusive Career Development resources, such
as resume critique and career coaching services in the HSMAI Career Center.
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The latest entries from top Hospitality Industry blogs
PM Linkage: $225 a Night at the Shelley in SoBe This Weekend
In case you don't already know, you can check hotel rates from around the world on HotelChatter. Today, we were wondering if you could get a deal in Miami Beach during a peak...
Tuesday, February 19 -
Posted on HotelChatter
Miami Beach: It's Not The Old Besty That You Used to Know
The Betsy Ross hotel on Ocean Drive in South Beach is getting a swanky makeover. The iconic hotel and its "Florida Georgian" look is set to open sometime in mid 2008 and will...
Tuesday, February 19 -
Posted on HotelChatter
Boston: Renaissance Boston Waterfront Opening Today
Last we heard, the Renaissance Boston Waterfront Hotel would have a soft opening in January. The real reveal is today, though, with the official opening. Luckily, those openi...
Tuesday, February 19 -
Posted on HotelChatter
VibeAgent.com Launches 360? Virtual Tours
It’s pretty hard to get excited about third-party hotel distribution websites, but VibeAgent is a hotel site that takes Tripadvisor’s reviewer model to a whole new level. I w...
Tuesday, February 19 -
Posted on Vacant Ready | Chris Clarke
Where did Eli Manning go after the Super Bowl?
No, not Disney World. The Giants quarterback and fiancee Abby McGrew took off for some tropical R&R at the exclusive Jumby Bay, a Rosewood Resort, on the Caribbean island of ...
Monday, February 18 -
Posted on USA Today Hotel Hotsheet | Kitty Bean Yancey
All Blogs
Featured HSMAI University Programs
HSMAI University programs for 2008 are aligned with HSMAI's Special Interest Groups to offer specialized content
to support business needs in revenue management, Internet marketing, hotel director of sales & marketing and
resort marketing. Every aspect of the content and support material included in the HSMAI University program has
been specifically designed and developed for those involved in sales and marketing, including an inventory of
subject matter appropriate to individuals with responsibilities ranging from entry-level to advanced.
HSMAI-U offers workshops and seminars in various cities, and "Webinars" incorporating 60-minute presentations
conducted "live" via the web with audio conference linkage. Upcoming HSMAI University Programs:
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Internet Marketing Webinar Series
- February 28, and March 11 : Presenter: Gordon Liametz, President, Revenue Performance
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Being Green in Hospitality
- March 4, March 20, and April 3: Moderator: Barry Giles, CEO, BuildingWise LLC; USGBC Senior Existing Buildings Faculty Member; and Vice Chairman, the LEED for Existing Buildings Core Committee
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Managing Business Results
- March 3-5, 2008 or Sept. 22-24 : Peter Starks Simulation Seminar
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Managing Revenue
- March 6-7, or Sept. 25-26, 2008: Peter Starks Simulation Seminar
HSMAI University Webinars are recorded and archived. To learn more and purchase archive copies, please click here.
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